News Flash


Posted on: March 29, 2018

The Star in Frisco to Host Entertainment District Grand Opening Weekend

(March 29, 2018) –The Star in Frisco will host a weekend celebration for the Grand Opening of the Entertainment District including live entertainment, special appearances, dining and shopping specials and notable prizes for the public. Earlier today, members of the Jones family and Mayor of Frisco, Jeff Cheney, hosted a ribbon cutting media event for the Entertainment District. Throughout the entire weekend, Winning Drive, Star Boulevard and Cowboys Way will be closed off to cars, creating a family-friendly environment that is fun for all ages.

A special concert featuring country artist Pat Green will kick off the evening festivities on March 29 with other events throughout the weekend from March 29-April 1, including a free Dallas Cowboys football academy, Frisco ISD student specials, a Saturday Easter service from Prestonwood Baptist Church, performances by the Dallas Cowboys Cheerleaders and Dallas Cowboys Rhythm and Blue and special promotions provided by participating retailers. A full list of activities and events happening throughout the weekend can be found at

The weekend-long event will mark the official Grand Opening of the entire Entertainment District at The Star in Frisco. Each day, participating retailers will offer promotions and prizes with the opportunity for attendees to win a grand prize, luxury suite experience for them and their guests during a Dallas Cowboys preseason game. Events and activities scheduled throughout the weekend include restaurant specials, live Dallas Cowboys podcasts (These Boots Are Made For Talkin’, The Break, Talkin’ Cowboys and The Draft Show) and TV show (The Blitz: The Dallas Cowboys Report), special appearances by Rowdy and the Easter Bunny, live entertainment and music, an Easter Egg Hunt and more.

The following locations, restaurants and retailers at The Star in Frisco will be featured throughout the Grand Opening weekend:

Shopping: Blue Jean Baby, Fans United, Lincoln Experience Center, Charlotte Jones Collection, Lucchese at The Star, Luxe Eyewear, Nike at The Star

Services: Baylor Scott & White Health, Cherry Blow Dry Bar, Cowboys Fit, Next Step Dance, PlainsCapital Bank

Lodging: Omni Frisco Hotel

Dining: Cane Rosso, City Works Eatery & Pour House, Concrete Cowboy, Cow Tipping Creamery, Da Mario, Dee Lincoln Prime, East Hampton Sandwich Co., Freshii, Liberty Burger, Mi Cocina, Neighborhood Services, Nestlé Toll House Café, Raising Cane’s, Red Mango, Sushi Marquee, The Common Table, Tri Tip Grill, Tupelo Honey Southern Kitchen & Bar, Zaytinya, Ziziki’s

Coming Soon: Ascension Coffee, crushcraft Thai Eats, Demerara, Howard Wang’s China Grill, JIHWAJA KOREAN BBQ, Roti Grill, Tangerine Salon, The Donut Kitchen, Trophy Park, Yucatan Taco Stand

The Star is the 91-acre campus that hosts the World Headquarters of the Dallas Cowboys in Frisco, Texas. In addition to playing home to the corporate offices and practice facility, The Star features Ford Center - a state-of-the-art, 510,000 square-foot indoor facility that houses a football stadium and hosts a variety of events; an entertainment district lined with restaurants and shops; the Omni Frisco Hotel, a 16-floor, 300-room luxury hotel; Baylor Scott & White Sports Therapy & Research at The Star, a 300,000 square-foot center of excellence for sports medicine set to open in 2018; Cowboys Fit, a 60,000 square-foot gym developed in partnership with leading fitness developer, Mark Mastrov; Cowboys Club, a members-only club where the country club meets the NFL and more. The campus offers an experience for fans worldwide to look inside the entire operation of the Dallas Cowboys.

All times and events are subject to change. For the latest updates and more information about the full list of shopping, services and dining available at The Star Entertainment District, please visit



Schedule of Events

* Note: Check website for details as information and timing is subject to change. *



Thursday, March 29, 2018 

11 a.m. Press Event

11 a.m. Lunch Specials

11 a.m.– 3 p.m.Dallas Cowboys podcasts (These Boots Are Made For Talkin’, The Break, Talkin’ Cowboys and The Draft Show) and TV show (The Blitz: The Dallas Cowboys Report)

3 p.m. Retail Activations

6 p.m. Rowdy Appearance

6 p.m. Live DJ

6 p.m. DCC Performance

7:30 p.m. Pat Green concert

9 p.m. – 11 p.m. Live DJ


Friday, March 30, 2018

11 a.m. Lunch Specials

12 p.m. – 4p.m. Free Dallas Cowboys Football Academy (preregistration required)

3 p.m. Retail Activations

5 p.m. Rowdy Appearance

6 p.m. Live DJ

6:30 p.m. Dallas Cowboys Rookie Squad

6:45 p.m. Dallas Cowboys Rhythm and Blue

7:00 p.m. Live Music by Jordan Kahn Orchestra

9 p.m. – 11 p.m. DJ

Saturday, March 31, 2018

11 a.m. Easter Egg Hunt

11 a.m. Easter Bunny and Rowdy Retail Visits

11 a.m. Brunch Specials

2:00 p.m. Dallas Cowboys Rhythm and Blue Performance

2:30 p.m. Dallas Cowboys Drumline Performance

3 p.m. Dallas Cowboys Rookie Squad Performance

4 p.m. Next Step Dance Performance

5 p.m. Prestonwood Baptist Church Easter Service

7 p.m. Live Music by Georgia Bridgewater Orchestra

9 p.m. – 11 p.m. Live DJ

Sunday, April 1, 2018

10 a.m. Easter Brunch Specials

10 a.m. Retail Activations

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