News Flash

(Oct. 19, 2022) On October 18, 2022, the Frisco City Council approved the creation of the Frisco Tourism Public Improvement District (TPID). Area hoteliers alongside the Texas Hotel Lodging Association worked with Visit Frisco, the official Destination Marketing Organization (DMO) for the city, to develop the program designed to expand promotional efforts for the city. This is the seventh TPID passed in the state of Texas with the first one established in Dallas in 2012.

The TPID is a 2% assessment on taxable room rates paid by overnight hotel visitors when staying in hotels with 75 rooms or more within the city limits of Frisco. The assessment will be implemented January 1, 2023. Residents will only pay this assessment if they stay overnight in a hotel. The district will be led by the Frisco TPID Board of Directors comprised of local hoteliers.

“The TPID allows for additional funds for the DMO to extend marketing reach and provide incentives to win meeting, convention, and sports business, as well as grow tourism in Frisco,” said Jeff Smith, vice president and managing director of Omni PGA Frisco Resort and TPID board member.

The TPID can only be used on additional marketing and promotion efforts for Frisco and will be managed by Visit Frisco. The TPID will focus on providing additional promotion to key strategic initiatives including marketing efforts and incentives to make Frisco a prime location for meetings, conventions, and sports business opportunities.

“The TPID allows Visit Frisco to promote new programs and initiative to a wider audience,” said Marla Roe, executive director of Visit Frisco. “This means expanding the economic impact of tourism in Frisco.”

“The economic benefits to cities that established TPIDs have been phenomenal; tourism public improvement districts promote economic development citywide,” said Scott Joslove, president and CEO of Texas Hotel and Lodging Association. “When you have additional incentive and marketing of hotel activity, restaurant and retail activity goes up, as well as sales tax revenue.”

Download the TPID service plan (PDF).