Merry Main Street Presented By Texas Health Hospital Frisco

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3:00 - 7:30 p.m.

Ring in the holiday season with Play Frisco at this annual event!


  • 3 p.m. The Santa & Friends Parade and Holiday Gift Market and Food Vendors Open
  • 3:30 - 7:30 p.m. Frisco Elementary School Choirs perform on three stages. Jones Park Variety Stage will feature music, dance, and other artistic performances.
  • 6 p.m. City Tree Lighting Ceremony and "Your Time to Shine" Award Presentation.
  • 7:30 p.m.  Children's activities  and Holiday Gift Market closes

View the 2023 event program (PDF)

Check out the vendors at this year’s Merry Main Street!

**There is no Kids Holiday Store at Merry Main Street in 2023.

Thank you to our Merry Emcees!

2023 MMS Emcees_FOX4_trio_no logo

Help us welcome FOX4's Mike DoocySam Gannon and Chip Waggoner as our Emcees for this year's Merry Main Street festivities! 

Thank you to our Event Sponsors and Partners!

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Thank you Frisco ISD for coordinating the choir performances!