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Celebrate the holiday season with Play Frisco and the community at the annual Merry Main Street! This family favorite event features a holiday gift market, food court, live music, photos with Santa, the Kids Holiday Store, carriage rides, and the City’s official tree lighting in Simpson Plaza.


We're still accepting items for the Kids Holiday Store! Donate and have your businesses listed with our generous donors.

Who should apply to be a vendor?

Food concessionaires
Handmade crafts
Gourmet foods

Vendor selection/Approval:

  • Only complete applications with payment will be reviewed.
  • Only applicants selling unique, quality or homemade merchandise will be considered
  • Categories of product types will be limited, but exclusivity is not guaranteed.
  • Product quality will determine selection, with priority for vendors that are in scope of the holiday event. The vendor committee reserves the right to choose the best vendors suited for this event.
  • Applications will be reviewed in order received starting on September 1.
  • Applications will close on November 3 at 5 p.m. (or before if spots are filled). Late applications will not be accepted.
  • Vendors will be notified of application status via email starting October 16. Final notifications will be sent by November 7. Approved vendors will be sent complete event details starting November 7.

Approved vendors must attend a mandatory meeting at 6 pm on Thursday, November 16 at The Grove at Frisco Commons, 8300 McKinney Rd., Frisco TX, 75033.

Apply to be a Vendor

Use our online portal to apply. Once you find your vendor category, click ’register’ and you will be prompted to log in. If you do not have an account, you may also register from this screen. Application deadline is Friday, November 3, 2023 at 5 p.m. or earlier if booths are filled. No late applications will be accepted. Completion of this application does not guarantee vendor space.


Vendor Categories

Food Vendor: The City is looking for quality food vendors to be a part of this year’s Merry Main Street. Both food trucks and popup vendors will be considered. A tent will be provided for popup food vendors. Confirmed vendors will be required to submit and pay for a temporary health permit.

Holiday Gift Market Vendor: The Holiday Gift Market features local artisans, makers, gourmet food and boutiques. The City will only be accepting vendors that have items to sell. The goal for the holiday gift market is for our attendees to shop for gifts and to provide exposure for local small businesses. All booths will include a 10’ X 10’ tent with light, one 6’ table with cover, two chairs, one quad box (4 outlets, 110 volts, 20 amps) and two parking passes.  

Non-Profit Veteran Support Groups: If you are a non-profit 501(c)(3) organization that supports veterans in the Frisco community, and would like to use the event as outreach for your organization, limited spaces are available to sell items or food to support your cause. This free booth space incudes a 10’ X 10’ tent with light, one 6’ table with cover, two chairs, one quad box (4 outlets, 110 volts, 20 amps) and two parking passes. No additional space is guaranteed. No vehicles are permitted to stay inside the event. No branded tents are permitted for this category.

Contact Us

  1. Have Questions?

2022 vendors: