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Dallas Cowboys Partnership Program 

On Friday, September 11, Ford Motor Company and the Dallas Cowboys announced the Cowboys' new World Headquarters and Multi-Use Event Center will be called "The Ford Center at The Star".

The publically owned Multi-Use Event Center is the result of a public-private partnership between the City of Frisco, the Frisco Independent School District and the Dallas Cowboys.

Find a design video of the project produced by Gensler by following this link.

Renderings of The Ford Center are available at the following links: 1, 2, 3, 4.

The multi-use special events center and sports facility will be developed on a footprint of about 20 acres and the Cowboys' world headquarters will be developed on approximately five acres.

The Ford Center at The Star will be the centerpiece of an additional mixed-use development surrounding the team's new location.


Find all the press releases about the project at the links below: 

September 2015

"The Ford Center at The Star" Naming Rights Announced

July 2015

Dallas Cowboys, City of Frisco, Frisco ISD Celebrate Construction Midpoint

November 2014

Dallas Cowboys Announce Site Name, Release Renderings 

October 2014

Cowboys, Omni Hotels Partner to Build Hotel at Headquarters Site

August 2014

Dallas Cowboys, City of Frisco, Frisco ISD Break Ground on New Facilities

Other Project Updates:

City Council work session, O'Brien Architects presentation  

Master Development Agreement

Economic ImpacT ReportPower Point Presentation for City Council, Boards

Announcement of agreement

City of Frisco, Texas
George A. Purefoy Municipal Center

6101 Frisco Square Blvd
Frisco, Texas 75034
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