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SIGN OF THE TIMES: Following Frisco’s lead 

WayfindingFrisco is known for its progressive projects.  Add to that list a system where visitors, and residents alike, are following Frisco’s lead with every step – or turn.  The City of Frisco’s new color-coded, district-oriented, artful approach to wayfinding is helping folks find their way from highways to entertainment venues and attractions in -- and around our community.  City leaders and staff encourage the public to use this ‘district’ system to promote their businesses or special events, if applicable.

“It makes it easier for visitors to navigate and find their destination point,” said Marla Roe, Executive Director, Frisco Convention & Visitors Bureau (CVB).  “But what it also does is exposes them to some of the secondary attractions that may not get the visibility bigger attractions do.” 

In December, crews began installing 130 highway, roadway and parking signs, including a dozen pedestrian kiosks – just in time for the 2013 NCAA Division I Football Championship held January 5.

Frisco’s Wayfinding Master Plan identifies two ‘districts’ – Center City and Stonebriar -- with room for a third encompassing Frisco’s northern border, U.S. Highway 380.   

Roe says, typically, larger venues get exposure on signage throughout most cities.  But a ‘district’ system promotes discovery throughout a community.

“So, if they’re heading to FC Dallas Stadium and all of a sudden they see a sign for secondary attractions like the Heritage Museum, Sci-Tech, or the Black Box Theatre, they may consider stopping at those venues, too,” said Roe. 

Frisco’s CVB teamed with city traffic engineers, representatives from the City Manager’s Office, the Frisco Chamber of Commerce and Frisco’s Public Art Board to implement the wayfinding system.  Because the new signage incorporates art, the city is able to use public art funds to cover the installation costs for the new Wayfinding System.   (In 2002, the Frisco City Council approved an ordinance that dedicates up to two-percent of all capital project funds to the city’s Public Art Program.)   

The new directional signs also estimate the time it takes for people to walk from one point to another. 

“’Districts’ are a newer trend in wayfinding,” said Brian Moen, Assistant Director of Engineering Services.  But Moen ads, the use of color-coded signage plus the integration of public art sets Frisco’s wayfinding system apart from other cities’ systems.

Another example of Frisco leading the way – literally!

City of Frisco, Texas
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Frisco, Texas 75034
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